More space was added between the lines of text as well. The research involved increasing a block of text set to Arial font from 10pt to 13pt. In fact, according to research conducted by Click Laboratory, slightly increasing a font’s size can have a huge impact on your conversion rate.
The size of the font you choose matters, too. It’s not just the font you choose that has an impact on conversions, however. And if people are only spending 11 seconds on an email, that’s a ton of time wasted. In fact, people take twice as long to read fancy fonts. Often, this means relying on standard fonts that everyone is familiar with already.
They need to offer that “at-a-glance” convenience. That means any fonts you choose need to be readable and scannable. Most people spend only 11 seconds on email. Suganthan Mohanadasan View plans How Good Fonts Boost Conversions We also try to be at that level with our SaaS tool support. Kinsta spoiled me so bad that I demand that level of service from every provider now.
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